onload{media}

PARTNER PROMISE

onload{media} partner promise

OUR COMMITMENT

At onload{media}, we are committed to promoting safer gambling. We fully support the worldwide jurisdictional bodies, who license and regulate the people and businesses that provide gambling. In the UK, The United Kingdom Gambling Commission requires online casinos to be open only to robustly verified, over-18 audiences. The result being, online real-money gaming sites present one of the safest means for brands to reach 18+ audiences in the UK and other regulated territories.

Played responsibly, gambling is an enjoyable source of entertainment for adults. onload{media} provide monetisation opportunities to operators and casino game suppliers alike. We do this whilst maintaining and enhancing entertainment value and without compromising the increasingly safe environment in this progressive space.

We welcome all those committed to the safest online gambling experience to join our advertising network.

UKGC CODE OF PRACTICE

Operator Partnerships

onload{media} welcome to our ad network, responsible online casino operators who adhere to the highest standards of service, security and transparency.

onload{media} provide online casino operators with an additional revenue stream, not subject to Point of Consumption (PoC) tax, that helps offset the voluntary one percent levy of gross gaming yield used for gambling addiction treatment and research.

In addition to offering advertising opportunities, we also promise to support operators and charities in their efforts to ensure that all real-money online gamers know their limits and gamble responsibly. This allows operators to demonstrate that they are going above and beyond their moral and/or mandated responsibilities.

Support Groups & Organisations

We invite all gambling support groups and harm-reduction organisations to join our network. onload{media} promise to fully support innovative intervention measures, within the online gambling channels, where they can be most effective. Be it self-assessment tools, advice on keeping spending under control or recommending deposit limits, time-outs or self-exclusion, we are happy to help.

We promise to bring together operators and organisations to provide charities free advertising space, which will offer vulnerable gamers a direct channel to a range of gambling advice and support during the gaming experience.

Online Casino Game Supplier Partners

Online casino operators are subject to ever-growing taxes and levies, which eat into the revenue share available to game suppliers. However, given the high development cost of a continual stream of new games and the overhead for maintaining the necessarily expensive resource and physical plant, and the slimmest slice of the profit share, the downward pressure on the game supplier is immense.

We connect game suppliers with operators, and enable them to further monetize their content at the click of a button.

Partner Testimonials Game Suppliers learn more here

Media agency Partners

Given the UK’s progressive attitude toward online gambling, the industry has never been cleaner, the opportunities within it are endless, and the time to get involved is now.

onload{media} promise to connect media agencies with the safest sites: regulated, licensed and highly responsible, real-money online gaming operators. We encourage media buyers to expand their definition of a publisher to include these sites, which are a treasure trove of unique, engaged, robustly verified, over-18 audiences.

This space is free from the accusations of adverts appearing on children’s devices, apps or inadvertently within games with no age restrictions. Regulation is improving for children’s games, but loopholes remain.

With onload{media}, agencies and advertisers share the halo effect of partnering with the only ad network that actively supports organisations that help prevent problem gambling and support problem gamblers.

Gambling Commission’s Advertising Rules and Regulations

IAB Members

We join over a thousand leading companies, including brands, media agencies, technology providers and gambling operators as members of the IAB UK. A trade group which fields critical research on interactive advertising, while educating brands, agencies, and the wider business community on digital marketing solutions and standards. We invite fellow IAB members to partner with us, and keep an eye out for our thought leadership content distributed by the IAB.

Is my company a member?

Global Partnerships

There’s no single piece of legislation that covers the legality of online gambling for the entire world. Instead, most countries have their own local laws that deal with the relevant legal and regulatory issues. onload{media} look to work with those leading and adhering to regional online gambling jurisdictions.

Gambling laws by region EU Gambling Consumer Protection

Non-regulated territory Partnerships

Many countries do not have specific legislation in place that allows them to license and regulate companies that operate online gambling sites or provide industry services (such as the supply of gaming software), in these non regulated regions we offer an additional revenue stream, which could be used to help fund operating to a regulated standard.

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